TVOT CONNECT - Specialty + FanForward: FAST direct and programmatic ad challenges

SUMMARY

Attendees said it was a very "meaty" conversation!

The discussion focused on the strategies and opportunities for specialty providers in the FAST market. Alia J. Daniels from Revry highlighted their 1000+ hours of LGBTQ content and the importance of direct sales for higher CPMs, despite implementing programmatic advertising. Shawn Eldridge from Plex emphasized their diverse FAST channel offerings, including over 1300 channels, and the balance between AVOD and FAST content. Both noted the significance of niche content, seasonal events, and leveraging pop culture moments to drive engagement. They also discussed the evolving role of programmatic advertising and the importance of maintaining brand integrity and audience relevance.