TVOT CONNECT - Shoppable TV: Buy Now! - February 6, 2025

TVOT CONNECT (Yesterday): Topic -- Shoppable TV: Buy Now! https://lnkd.in/gPPV5NdV Membership is available.

This thoroughly enjoyable and full-of-insights session was moderated by myself and my great partner, Colin Dixon, Chief Analyst of nScreenMedia.

The key topics discussed in the meeting were: #Interactive TV, #shoppable TV, #AI and its use in identifying products and generating creative, consumer #engagement and adoption of shoppable features, the role of #mobile devices versus TV screens in the shoppable experience, the potential for Walmart and other #retailers to enter the shoppable TV space, and ideas for future TVOT Connect events and sessions.

Our great guest speakers were Nicole Sitar Jones, Chief Media Commercial Lead, Kantar; Jim Mattson, Head of Brand Partnerships, The Take.ai; Scott Solter, CRO of AdInteractive Media Inc., and Peter Hamilton, Head of Ad Innovation at Roku.

Thank you to all speakers, members and attendees!!! So much is going to happen in 2025, so stay tuned to TVOT CONNECT where you can really hear about things you aren't hearing anywhere else.